2024 Toyota Road to Art Basel Miami Beach

Engage Millennial and art-focused audiences by showcasing the bZ4X through culturally driven artist collaborations and live experiences that connect creativity with Toyota’s electric future.

To connect with the next generation of BEV (battery electric vehicle) drivers, Toyota and UNYTD launched a culturally driven campaign that fused art, design, and electric innovation. Three regional artists — Sophy Tuttle (Boston), Erik Burke (Reno), and Blaine Fontana (Portland) — created murals in their hometown inspired by the bZ4X, later transformed into custom vehicle wraps and showcased at Miami Art Week. In collaboration with local Miami artist Vic Garcia, the artists also live-painted a bZ4X in Wynwood, creating an interactive space that celebrated creativity and innovation through live art, music, and cultural activations. Toyota then took over Electric Lady in Wynwood, creating an interactive space that celebrated creativity and innovation through live art, music, and cultural activations. To wrap up the experience, a VIP event at the Moxy Hotel featured all the artist-designed vehicles, as well as a limited-edition Adidas Samba drop by Ceeze and Vic Garcia, connecting art, design, and mobility. The campaign generated powerful storytelling, social content, and positive brand sentiment — positioning the bZ4X as Toyota’s most design-forward and culturally resonant EV to date.