Objective
Reach new audiences through a digital-first content series that captures authentic, real-life product moments in visually compelling ways within each talent’s everyday environment.
Program Overview
We produced Oura’s "All Hours" series to showcase recognizable talent and highlight personalized product benefits through authentic, lifestyle-driven storytelling. Our team managed all aspects of talent partnerships — from casting and contracting to logistics and on-set coordination — ensuring seamless production across every phase.
We led creative direction and content capture, producing interviews, product features, and documentary-style visuals for multi-channel use. After overseeing post-production and publishing across Oura's YouTube, blog, and social platforms, we collaborated with the Growth team to develop paid media assets that amplified reach, drove acquisition, and strengthened Oura’s position as a lifestyle and wellness brand.
Results
3.1 M impressions
2.4 M reach
232.2 K engagements