Candace Parker Seeding Kit

Spread awareness and create buzz for Candace Parker’s latest athletic wear collection with adidas by delivering premium kits to Candace’s network of influential loved ones.

To celebrate Candace Parker’s collection launch, we created an exclusive friends-and-family seeding kit that embodied her signature style and legacy. Each kit featured ACE-branded hoodies, sweatpants, and her signature basketball shoes, all packaged in a custom Candace Parker mailer inspired by the collection’s design aesthetic. Kits were delivered to a hand-selected list of recipients — from athletic icons like Patrick Mahomes, Shaquille O’Neal, Kevin Garnett, and Damian Lillard to close friends and supporters including Gabrielle Union, Holly Rowe, and Pat Summitt’s family — extending to Candace’s own inner circle. The thoughtful presentation and curated product selection generated organic excitement, celebrating her influence both on and off the court.