RSA Conference 2025

Reimagine Broadcom’s Symantec and Carbon Black brand identities and translate them into a fully integrated event experience at RSAC, the premier cyber-security

We partnered with Broadcom’s Marketing, Events, and Communications teams to revitalize two key sub-brands and bring the “Legends Never Die” campaign to life through a bold, immersive event presence. Our team delivered full-service event production — from creative concepting and rendering to on-site build and execution — transforming Broadcom’s vision into an experience that seamlessly blended storytelling, technology, and design. At RSAC in San Francisco’s Moscone Center, we launched the campaign with a custom-built booth environment, cohesive merchandise suite, and a first-of-its-kind AI-powered photo activation, where attendees created personalized, music-inspired album covers. By uniting strategic branding with experiential execution, we amplified Broadcom’s presence across all touchpoints and set a new benchmark for their event identity — earning client praise as “the coolest Broadcom has ever shown up.”