WNBA Athlete Summits

Strengthen relationships between elite adidas athletes and the brand by creating opportunities to connect directly with the adidas corporate basketball team, capture content, and deepen mutual understanding to create products for the future.

We produced a week-long adidas Athlete Summit designed to help WNBA athletes reset post-season, strengthen relationships with the brand, and align around adidas Basketball initiatives. The experience combined athlete wellness, brand storytelling, and content creation that featured on-site recovery services, glam teams, and breakout sessions on footwear, apparel, athlete services, and social media strategy. Our team managed full-scale production, including video interviews and photoshoots that generated premium content for both adidas and athlete channels, while curating community-building experiences such as sunset yoga, exclusive dinners, and an adidas suite at a Lakers game. The result was an elevated, relationship-driven program that deepened athlete connection to the brand and established a scalable model UNYTD continues to produce annually since 2020.